DISQUS

SEO & Internet Marketing Blog: How Is Bounce Rate Calculated in Google Analytics?

  • fanneth · 11 months ago
    Very-very interesting. Such posting get benefit for me and all people. Have anice day
  • Social Media Marketing Package · 3 months ago
    It all be measured in Google Analytics.
    Social Media Marketing Package
  • Adam Cox · 11 months ago
    Thanks for the information. I was wondering if the user clicks on an external link upon entry, then they will be considered a bounce.

    How can you "ping" the server again for an external link without being penalized? I think linking to another page on the server (thus generating the client-side analytics code) and then forwarding them would not be a good idea. I'm sure Google's bots would look at that as shady.
  • SEO · 11 months ago
    It really depends on the method used in pinging GA upon a click towards an outbound link. I don't think it will be penalized by Google by pinging GA before forwarding users towards the outbound page. Many reputable blogs and sites use this trick too.
  • language Master · 7 months ago
    Many thanks to you . Good Advice

    Language Academy
  • Kevin Dawson · 5 months ago
    Very good points. FWIW - We've been working on SEO for the past month and, ironically, there almost seems to be a stronger correlation between bounce % than website optimization. More than likely, everything is taken into consideration by Google... and frankly, if they did NOT consider bounce %, they would be doing a disservice to searchers.
  • sandiegomenuprinting · 5 months ago
    I really like this informative post, thanks for sharing. My website bounce rate is 42.23% I am also try to find the solution that how can i reduced this rate?
  • dental implants Southampton · 5 months ago
    Really helpful for me. Now I understand.
  • Fresno Property Management · 3 months ago
    Great educational article on Google's Bounce Rate. This is precisely why you can't just use landing pages that are a sales pitch and then an email sign up form. People usually are looking for free information over the Internet and when they get to your landing page, they'll click away quickly. Google records this in your Bounce Rate as just one metric in the overall quality of your web page.
  • Logaholic · 2 months ago
    I like your explanation of bounce rates.
    The bounce rate really depends on the content of the site. For instance, when there is a site where the home page contains links to external pages ( e.g a university site with the different faculty pages) the bounce rate for this page would be 100% most of the time but this doesn't reflect the actualy performance of the site. If you have a blog you will have a high bounce rate because your visitors are coming, quickly reading a post and reading. (actually here a bounce rate will be an indicator of success!). But if you sell CD's you might be worried if your bounce rate gets above 50%. This means that depending on your content, you would have a different KPI and you'll be looking for different trends in your traffic: for blogs a high bounce rate doesn't mean anything, but return visitors are crucial. However, for an e-commerce site bounce rate is important but you still need to do some segmentation since bounce rate in top viewed pages is also irrelevant. (since this is usually the landing page from a Google Adwords campaign).